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Serums contain specific ingredients to address your skin’s particular needs - such as anti-ageing peptides if you’re worried about fine lines and other signs of premature ageing.
Some skin serums contain acids like hyaluronic acid and salicylic acid, which exfoliate the skin on a cellular level, so you don’t have to scrub at your skin.
It’s particularly effective for dry skin and keratosis pilaris – aka chicken skin.
Some of the most common ingredients in serums tend to be high in antioxidants, e.g. vitamin C, green tea extract, vitamin E and resveratrol.
Antioxidants may help protect your skin from the negative effects of free radicals and pollution.
Everyone’s skin is unique and has different needs, e.g., dry skin will have different requirements to oily skin, but don’t worry – there’s a serum for everyone out there!
We have listed our best serums below, categorised by various skin characteristics and goals, e.g., anti-ageing.
Here is a roundup of our best face serums we sell here at H&B.
Most of use could benefit from some sort of facial serum in our lives, for that extra bit of nourishment before applying moisturiser.
However, everyone’s skin is different, so you need to test each new facial serum before using it every day to see if it’s compatible with your skin.
One serum may work fantastically for one person’s skin while wreaking havoc on somebody else’s complexion.