15% off €35 OR 20% off €45

Code:SAVE
 

15% off €35 OR 20% off €45

Code:SAVE

OffersSave up to 1/2 priceBuy One Get One 1/2 Price3 for 2 Mix & MatchOnline OnlyOutlet2 for €23 Mix & MatchBuy 1 Get 1 FreeIntroductory Offer2 for €6 Mix & MatchVitamins & SupplementsVitamins & Supplements Shop AllCBDCollagen & SilicaHair, Skin & NailsShop all Hair, Skin & NailsHair GrowthFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGlucosamineGlucomannanSeaweed, Kelps and AquaceuticalsDigestive EnzymesCharcoalWomen's HealthShop all Women's HealthMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyFlower RemediesVegan Vitamins & SupplementsHolland & BarrettVitabioticsSolgarNew NordicBioglanNatures AidBetterYouNovominsWild NutritionNeubria3 for 2 Mix & MatchBuy One Get One 1/2 PriceSave up to 1/2 priceOnline OnlyOutletBuy 1 Get 1 FreeIntroductory OfferDairy FreeGluten FreeSesame Seed FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeLupin FreeNew inFood & DrinkFood & Drink Shop AllEasterVegan FoodDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesChocolate CoatedTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstituteMushroom DrinksTeasMatcha & Green TeaSleep & Relaxation TeaSlimming TeaWomen's Health TeasDrinks & JuicesShop all Drinks & JuicesMultipack DrinksProtein ShakesJuices & Health ShotsNatural Energy DrinksKombuchaSoft DrinksWaterAlcohol Free DrinksKefirSuperfoodsShop all SuperfoodsSuperfood PowdersMoringa PowderSpirulinaGoji BerriesBaobabChia SeedsHealthier SnackingShop all Healthier SnackingProtein BarsLow Calorie SnacksChocolate, Cakes & BiscuitsSavoury SnacksSweet SnacksSnack BarsCrisps & ChipsFlapjacksPopcornFood CupboardShop all Food CupboardCondiments & SaucesApple Cider VinegarSuperfoodsBreakfast CerealsHoney, Jams & SpreadsTinned FoodsRice, Pasta, Pulses & GrainsHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSpreadsPateBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesSoya & Meat AlternativeSoup & Ready MealsRice, Pasta, Pulses & GrainsHerbs, Spices & SeasoningGravy & StockHome BakingShop all Home BakingBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesDairy AlternativesShop all Dairy AlternativesOat, Rice & Hemp DrinksSoya DrinksNut DrinksCoconut DrinksNutritionally Complete FoodHolland & BarrettNaturyaGrenadePukkaNakdHeath & HeatherPerfectTedTwiningsNOMOTREKSave up to 1/2 priceBuy One Get One 1/2 Price3 for 2 Mix & MatchOnline Only2 for €6 Mix & MatchBuy 1 Get 1 FreeOutletShort DatedGluten FreeDairy FreeWheat FreeSugar FreeEgg FreeMilk FreeSoya FreeNut FreeSesame Seed FreeCelery FreeNew inSports NutritionSports Nutrition Shop AllProteinShop all ProteinClear ProteinProtein VeganMeal ReplacementsWhey ProteinMass GainersDiet ProteinCaseinSports SupplementsShop all Sports SupplementsSports CollagenBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksNutritionally Complete FoodMeal Replacement ShakesPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutAmino Energy PowdersIntra WorkoutKetoPost WorkoutAmino AcidsShop all Amino AcidsBCAAArginineCreatineShop all CreatineCreatine PowderRehydrationShop all RehydrationElectrolytesEnergy GelsVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness GoalShop all Fitness GoalRecoveryMuscle & StrengthLean MuscleEnergy & EnduranceDiet & Weight LossKetoPrecision EngineeredOptimum NutritionApplied NutritionMyproteinGrenadeUSNPhDTriActiveSiSPulsinSave up to 1/2 priceBuy One Get One 1/2 PriceIntroductory OfferOnline Only3 for 2 Mix & Match2 for €35 Mix & Match2 for €45 Mix & MatchOutletDairy FreeGluten FreeSugar FreeSoya FreePalm Oil FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeNew inBeautyNatural Beauty Shop AllAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareCBD BeautyHair Skin & NailsShop all Hair Skin & NailsNail ConditionsSkin ConditionsCollagenWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsFeminine CareIncontinence SupportHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair Spray, Gel & MousseHair AccessoriesMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesMakeupDr OrganicFaith in NatureWeledaNaturtintTisserandMiaromaQ+ATrilogyChilds FarmSea MagikSave up to 1/2 priceBuy One Get One 1/2 Price2 for €23 Mix & MatchOnline OnlyOutlet3 for 2 Mix & MatchAlcohol FreeFluoride freePalm Oil FreeParfum FreeCelery FreeCereal FreeCrustaceans FreeDairy FreeEgg FreeFish FreeNew inWeight ManagementWeight Management Shop AllSlimming TabletsFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsShakes & Weight Management ShotsShop all Shakes & Weight Management ShotsMeal Replacement ShakesDiet Food & DrinkShop all Diet Food & DrinkDiet FoodLow Calorie SnacksSlimming TeaExercise SupportGrenadeOptimum NutritionHolland & BarrettPulsinPhDEat WaterUSNNatures AidNew NordicApplied NutritionSave up to 1/2 price3 for 2 Mix & MatchOnline OnlyBuy One Get One 1/2 Price2 for €35 Mix & MatchOutletSugar FreeGluten FreeDairy FreeWheat FreeNew inHealth & WellnessShop all Health & WellnessJoints Bones & MusclesEnergyGut HealthShop all Gut HealthGut Health FoodHair Skin & NailsShop all Hair Skin & NailsNail ConditionsSkin ConditionsCollagenStress AnxietyShop all Stress AnxietyEnergy SupportSleep & RelaxationShop all Sleep & RelaxationRelaxationFood & DietShop all Food & DietKeto FoodMenopauseHolland & BarrettNaturtintVitabioticsDr OrganicSolgarBetterYouWildApplied NutritionOptimum NutritionWeleda3 for 2 Mix & MatchSave up to 1/2 priceBuy One Get One 1/2 PriceOnline Only2 for €23 Mix & MatchOutletBuy 1 Get 1 Free2 for €6 Mix & MatchGluten FreeDairy FreeSugar FreeAlcohol FreeWheat FreeSesame Seed FreeSoya FreeCelery FreeCereal FreeCrustaceans FreeNew inNew InBest SellersTrendingShop for your WellnessGut HealthImmunityEnergyWomen's HealthMenopauseSkincareJoints, Bones & MusclesHair, Skin & NailsSleep & RelaxationFood & DietChildren's HealthStress ReliefHealthy HeartLow Mood & DepressionEye HealthSexual HealthLearn about WellnessJoints, Bones & MusclesEnergyWomen's HealthPeriod & Cycle HealthMenopauseImmunityGut HealthFood & DietSports & FitnessSleep & RelaxationHair Skin & NailsArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
Skip to content

Explore related topics

What do your cravings mean?

Korean foods served on a dining table. Perfect for photo illustration, article, or any cooking contents.
Food cravings are often important signs - what are they trying to tell you? Here are 11 cravings and 11 symptoms, as well as tips on how to manage your cravings.

Summary

1What are food cravings?

One of the main reasons the body craves extra food on a diet is that it wants more energy. Calories are a unit of energy.

2 11 types & symptoms of food cravings

Here are 11 popular food cravings and what they might be trying to tell you....

39 ways to manage food cravings

Avoid restrictive diets Studies have proven that restrictive diets that leave you hungry may significantly increase cravings, as you might expect...

Explore related topics

Food cravings usually mean your body is trying to tell you something, whether it’s that you’re not eating enough or that you have a deficiency in a certain vitamin or nutrient.

There are plenty of ways to understand common cravings, including symptoms to watch out for and ways to manage cravings, and it’s all here for you.

What does is the meaning of “craving”?

According to the Dictionary, a “craving” is “an intense, urgent, or abnormal desire or longing.” In this case, food cravings are when you just can’t get a certain snack or type of food off your mind…

What are food cravings?

One of the main reasons the body craves extra food on a diet is that it wants more energy. Calories are a unit of energy. So, when you diet and start losing body fat, your body will do everything in its power to maintain balance. This includes sending out powerful signals to make you want to eat.

Are food cravings bad?

These signals aren't helpful if you’re overweight and need to reduce your weight for health reasons. Don’t forget we have another powerful source of energy available to us, and it’s calorie-free. Extra sleep and rest are very useful when you are on a diet.

Are cravings a sign of deficiency?

If you are having cravings on your diet, look at what you have been eating.

Choose foods which replace key missing vitamins, minerals, or micronutrients. When you are in a calorie deficit, you need to be careful about nourishing your body and making good food choices.

Summary
  • A “craving” is an especially strong desire for a certain thing, such as chocolate
  • Food cravings occur because our bodies want more energy, often brought on by diets
  • Cravings may appear due to a change in diet or lack of sleep, but they can also be a sign of deficiency in our diet
Selection of Indian curries and rice. People hands taking food from bowls top view

11 types & symptoms of food cravings

Here are 11 popular food cravings and what they might be trying to tell you.

Craving salt

Some people crave salty foods like crisps, chips, and savoury snacks.

This is linked to low levels of electrolytes, dehydration, and stress, which may be shown in symptoms such as headaches, nausea, and an inability to concentrate.

Eat more Vitamin B foods like nuts, seeds, whole grains, fruit, and vegetables.
 

Chocolate cravings

Chocolate is a combination of fats and sugars (carbohydrates), but it also contains significant vitamins and minerals.

So, your body might be asking for magnesium, chromium, or B vitamins as well as essential fats.

Try 90% chocolate or 100% cacao. Buy a small bar, or better still, try cacao nibs as raw chocolate can often have more minerals than normal chocolate.

Chocolate cravings can indicate a need for happy hormones like serotonin, meaning that a low mood could be a clear symptom for incoming chocolate cravings.

Alternatively, consider a non-food treat like an early night, a cuddle with your pet, or some quality time with a loved one.
 

Craving protein

Protein can be found in many healthy foods, such as white meats, fish, rice, lentils, and nuts.

However, it can be hard to know when you’re craving protein specifically as it may manifest in a number of ways.

Symptoms of protein deficiency may be brittle hair or nails, loss of muscle mass, or an increase in desire to eat savoury, high-protein foods.1,2,3
 

Craving milk

There are a number of reasons why you might craving milk. For starters, milk is 87% water, so you may be thirsty.

Outside of that, milk has high levels of protein (8g) and fat (7g), so if you recently started a diet, your body may be searching for a quick way to appease your hunger.

Milk also contains 18 of the 22 essential vitamins and minerals our bodies need, a number of which – Vitamin A, Vitamin B-12, calcium, magnesium, and zinc – our bodies can’t produce on their own.4

See if your daily meals are giving you enough of these nutrients!
 

Cheese cravings

If you’re craving cheese, fried foods, or other high-fat options, you could need more essential fatty acids, such as omega-3. Introduce oily fish, whole eggs, avocado, or take a good quality fish oil supplement.

Symptoms of an omega-3 deficiency may include dry skin, dry eyes, or lower moods.5,6,7
 

Craving carbs

If you’re cravings savoury carbs, it’s a sign that you are low on energy. To an extent, this is to be expected.

An energy imbalance is the only way to lose unwanted weight. But carb cravings can also indicate blood sugar fluctuations.

Fill up on fibre-rich carbohydrate foods like fruit (apples and bananas are a good choice), root vegetables, and cruciferous vegetables.
 

Vinegar craving

Some believe that craving vinegar is a symptom of low stomach acid, something our body produces to help with digestion.

Although no studies yet confirm this, the NHS recommends avoiding acidic foods as they may increase the risk of heartburn.8
 

Craving cake

Cake is delicious, there’s no question there… However, your body is likely craving the sugar that’s often in baked goods.

When our bodies crave sugar, it’s likely in search of additional energy. If you’re showing symptoms of fatigue – perhaps after a bad night’s sleep or you recently switched to a new diet – try drinking water or eating a healthy, high-protein snack like nuts and seeds. This should curb your craving.
 

Craving fruit

Whether you’re craving apples, craving bananas, craving oranges, craving pineapples, or craving another fruit entirely, you have one of the healthiest cravings going!

Fruits are full of important vitamins, nutrients, and fibre, but craving fruit can be a symptom of dehydration, low blood-sugar levels, or even a change in hormones, such as pregnancy.9
 

Craving fish

Fish are naturally high in fatty acids like omega-3, so craving fish may be mean that you need more omega-3 in your diet.

Other symptoms to watch out for if you’re deficient in omega-3 could be dry skin, dry eyes, or lower moods.10,11,12
 

Cravings for sugar

Sugar is a difficult craving to manage. Sugar is totally lacking in essential nutrients, so it’s more likely that your body is asking for fast energy, or that it is replaying an old habit loop.

Giving in to sugar cravings will make dieting much more difficult. Try fruit or berries, ideally combined with some protein to fill you up.

Real Greek yoghurt or cottage cheese, with frozen berries and some 90%+ dark chocolate, is a great idea. And drink some water. Experts think we crave sugar more when we are slightly dehydrated.
 

Unusual cravings

Are you craving things like ice, clay, chalk, or dirt? It’s not as unusual as you might think. These types of non-food cravings point to a mineral deficiency. Make sure you’re eating lots of dark leafy greens, green vegetables, nuts, and seeds.
 

9 ways to manage food cravings

  1. Avoid restrictive diets Studies have proven that restrictive diets that leave you hungry may significantly increase cravings, as you might expect if you’re hungry throughout the day!13
  2. Eat enough Even if you’re not on a diet, not getting enough calories throughout the day has been found to increase the frequency and strength of cravings.14
  3. Get enough protein in your diet High-protein diets have been associated with a decrease in late-night bingeing on high-sugar, high-calorie foods, and also help to decrease food cravings.15,16,17
  4. Distract yourself If you’re calorie-counting or on a new diet, it’s natural to be thinking about food more than normal. The more you think about food, the more you think about the treats you’re depriving yourself of, so keep yourself busy with healthy snacks and activities away from unhealthy food.
  5. Crack down on stress Studies have found a strong link between chronic stress and cravings, believed to be because stress can significantly affect hormone levels, also responsible for controlling the appetite.18,19
  6. Keep chewing gum nearby Not only will it keep your breath minty fresh, but studies have found that chewing gum may also help to reduce cravings for sweet and salty foods.20
  7. Be aware of low-energy habits When you have low blood sugar, your body sends signals to send you in search of high-calorie foods that will provide energy.21 Try not to leave long durations between meals to avoid this!
  8. Drink more water Drinking more water throughout the day may reduce your cravings as hunger and thirst often have very similar feelings.
  9. It’s all about balance Studies have found that diets with more flexibility – e.g. treating yourself now and then – may actually help to reduce cravings.22

The final say

Now you’re all clued up on cravings, from what cravings mean to how to manage them.

Still craving more information? Here’s all the guilt-free guidance you need with our articles on “How to beat sugar cravings” and “How to get enough protein.

Related Articles

Sign up for exclusive offers
Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.