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New in! The latest products you need to know about
Written byJodi M Johnson
Reviewed byH&B Regulatory Affairs
Wondering what’s new at H&B this month? Discover our latest launches with this list of gut loving goodies, snacks, supergreens and supplements
Our top picks
Packed with protein
Surreal
Surreal High Protein Cereal Honey Nut 240g
Save up to 1/2 price
€5.99
€6.50
Organically grown apples
Bragg
Bragg Organic Apple Cider Vinegar Cranberry Apple Blend 473ml
€14.99
0.2g carbs per brownie
Go Low Baking
Go Low Baking Low Sugar & Keto Chocolate Brownie Bites Baking Mix 145g
€7.00
At H&B, we never just bring you new for new’s sake. Whether it’s harder working, better value, the latest thinking or the most exciting trend, there’s always a reason why we keep renewing and refreshing our range.
So, don’t be fooled this April, take a peek at our latest products from fibre-fuelled drinks, hair and skincare goodies, a tasty brain health superfood blend and more. It’s time to start feeling your best from head-to-toe.
New products at H&B
Get 3g of pre-mixed creatine per serving – no fuss, no guesswork. Just unscrew the cap to measure on the go and fuel up with readily absorbed creatine monohydrate.
Creatine’s been a gym-bag staple for years and it’s easy to see why - at least 3g of creatine increases physical performance in successive bursts of short term, high intensity exercise. The best part? That 3g daily dose is essential in what you need to feel the benefits.
And this innovative liquid format comes with a handy dispenser - no need for a shaker - offering a super convenient way to sip pre or post exercise.
It’s time to put dessert back on the menu. Think rich and indulgent paired with quick and easy. Because that’s what this low sugar and keto brownie baking mix is all about - little time but a lot of taste.
What’s more, each brownie bite is gluten-free, offers a source of fibre, 0.2g carbs and contains 95% less sugar compared with other leading brands of brownie mix.
All you need to do is add eggs and butter, though if you wanted to keep them vegan then you could use a substitute.
Ready to feel your ultra self? Good, because being 50+ has just got a whole lot better.
With a mighty 27 nutrients to support health and vitality, these tablets have been formulated with nutrients to support energy and testosterone levels, immunity, muscle, bones and brain health - now that’s heavy lifting!
Professional athlete or a fitness enthusiast, think about how you can unlock your true potential. If you’re looking to support your performance, muscle function and your endurance then you’re already halfway there.
There are a lot of apple cider vinegars about, but you’ll want to Bragg about this one.
In a world of filters, Bragg’s Cranberry Apple Blend offers a raw-unfiltered apple cider vinegar with the ‘MOTHER’...
The cranberry apple flavour puts a sweeter twist on the classic, making it easier (and tastier) to get your daily dose of ACV deliciousness - just remember to dilute it with water.
A great tasting, high protein cereal? Now that’s Surreal.
These honey nut-flavoured soya protein hoops are packed with 14g of protein per serving and tastes just like your childhood faves.
Zero sugar, low carb and gluten-free, Surreal have taken the cereals you loved as a kid and given them grown up reboots.
The final say
It’s not just about shopping ‘new’: it’s about finding the products that make a difference to the way you feel, look and move.
We bring you new and a whole lot more, so if you're craving something extra, check out our April wellness edit or drift on over to our favourite products to add to your sleep routine.
This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Before taking any supplements or minerals, it’s best to make sure you’re getting all the nutrients through your diet first.
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
If you have sensitive skin, eczema, psoriasis, acne or rosacea, consult a dermatologist before trying any treatments.
1. Action on Fibre [Internet]. The Food & Drink Federation. Available from: https://www.fdf.org.uk/fdf/what-we-do/diet-and-health/action-on-fibre/
2. BRITISH NUTRITION FOUNDATION. Fibre - Nutrition Information - British Nutriton Foundation [Internet]. British Nutrition Foundation. 2023. Available from: https://www.nutrition.org.uk/nutritional-information/fibre/
3. NHS. How to get more fibre into your diet [Internet]. nhs.uk. 2022. Available from: https://www.nhs.uk/live-well/eat-well/digestive-health/how-to-get-more-fibre-into-your-diet/
4. Kan J, Wu F, Wang F, Zheng J, Cheng J, Li Y, et al. Phytonutrients: Sources, bioavailability, interaction with gut microbiota, and their impacts on human health. 2022 Aug 16;9.
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